Consumption
Dry fruits are bought in 200 gms + but at a time consumed only 12-15 gms
Health
Snacking option that counts and not adds (calories)
Serving
Till date, someone is serving by putting bare hands in Barni
Gifting
Consumed (by masses) only when received as gifts from privileged few
Transformation
Transition from “For VIP guests only” to daily diets
Barni to
BRAND
Spread to
UNTAPPED
SECTOR
Mass Economy
PRICE
POINTS
Ride the
HEALTHY
WAY
Do FMCG
ON DRY
FRUITS
General Trade
• Stores offering biscuits & chips
• Sweets shops
• Medical stores
• Wine shops
• College canteens
Travel
• Airports
• Railway stations
• Bus depots
• Highway stores
• Places of religious importance
At Work
Office canteens •
Dry pantries •
Nearby pan shops •
Entertainment
Multiplexes •
Parks •