Consumption

Dry fruits are bought in 200 gms + but at a time consumed only 12-15 gms
Health

Snacking option that counts and not adds (calories)
Serving

Till date, someone is serving by putting bare hands in Barni
Gifting

Consumed (by masses) only when received as gifts from privileged few
Transformation

Transition from “For VIP guests only” to daily diets

Barni to
BRAND

Spread to
UNTAPPED
SECTOR

Mass Economy
PRICE
POINTS

Ride the
HEALTHY
WAY

Do FMCG
ON DRY
FRUITS
General Trade
• Stores offering biscuits & chips
• Sweets shops
• Medical stores
• Wine shops
• College canteens
Travel
• Airports
• Railway stations
• Bus depots
• Highway stores
• Places of religious importance
At Work
Office canteens •
Dry pantries •
Nearby pan shops •
Entertainment
Multiplexes •
Parks •